Title:Who's got the phone? Gender and the use of the telephone at the bottom of the pyramid
Authors: Ayesha Zainudeen, Tahani Iqbal, and Rohan Samarajiva
Pages: 37 pp.
Source: LIRNEasia
Date (published): 15/06/2010
Date (accessed): 17/06/2010
Type of information: research paper, pre-publication draft
Language: English
On-line access: yes (pdf)
Abstract:
Much has been said about women’s access to and use of the telephone. Many studies conclude that a significant gender divide in access exists particularly in developing countries. Women are also said to use telephones in a different manner from men – making and receiving more calls, spending more time on calls, and using telephones primarily for ‘relationship maintenance’ purposes, in contrast to men. However, much of this research on usage patterns is based on small-sample studies in affluent developed countries. The article provides evidence that a significant gender divide in access to telephones exists in Pakistan and India, to a lesser extent in Sri Lanka, but is generally absent in the Philippines and Thailand. This article also challenges some of the findings of studies which claim that women’s and men’s use is fundamentally different, shedding light on women’s access to and use of telecom services at the bottom of the pyramid (BOP) in five Emerging Asian markets.
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Who's got the phone? Gender and the use of the telephone at the bottom of the pyramid
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